Thoughts on things
What could be...
Nalgene
A view of future possibilities for a heritage outdoor brand.
Context: A point of view on how Nalgene might leverage its heritage to serve a new generation of urban outdoor enthusiast.
Background: Nalgene was built to serve a certain kind of outdoor
sub-culture, specific to hiking and camping. However, what Nalgene represents has been redefined and the 'outdoors' now includes all activities performed in fresh air. There is an opportunity to be even more relevant in the hydration category and align with the new outdoors; which begins the moment you step outside and is apart of everyday life.
Potential future shift:
From: Appealing to a niche sub-culture of hikers, campers, and outdoor enthusiasts.
To: Bridging the gap between the great outdoors and the urban great outside for everyone.
New Business POV
Agency: Dragon Rouge
Role: Associate Strategy Director
Thoughts on what could be
A view on future possibilities for heritage outdoor brand, Nalgene.
Veet
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Agency: Dragon Rouge, New York
Role: Associate Strategy Director
Brand: Nalgene
Ask: Provide view into future possibilities
Context
Background
Potential future shift
Thoughts on what could be
A views on future possibilities for Chips Ahoy! and its mascot; Chip.
Chips Ahoy!
Mascot
Agency: Dragon Rouge, New York
Role: Associate Strategy Director
Client: Mondelez
Ask: Global RFP
Context
Background
Potential future shift