Get to know me
Kate is a brand strategist ever interested in exploring what’s now and next.
She's had the opportunity to work across a range of strategic roles including brand strategist, design strategist, and trend futurist. Professionally Kate is excited about applying consumer and cultural insight to drive brand transformation. While she has worked on B2B projects, it is consumer facing work that she loves most.
Kate has an undergraduate degree in anthropology from New York University and a master's in branding from the School of Visual Arts. She also recently completed a course in Business Management at the University of Washington. After hours, Kate loves any kind of amaro spritz cocktail.
Expertise
Brand strategy
Brand architecture
Consumer insight
Cultural trends
Messaging
Naming
Design strategy
Trend reports
New brand creation
Education
Education
School of Visual Arts
Masters in Branding
New York University
B.A. Anthropology
Certificates
Northwestern: Kellogg Strategies that Build Winning Brands
University of Washington: Foster School of Business Business Management
Thinking about...
"Insta-spirituality” and brands that sell inner development
New advancements and formulations in the toothpaste aisle e.g. Hydroxyapatite
The need for personal branding with dating profiles